Connected Motorcycle Market Predictions Exhibit Massive Growth by 2027
The report "Connected
Motorcycle Market by Service (Driver Assistance, Safety, Vehicle
Management & Telematics, Infotainment, Insurance), Network (Cellular, DSRC),
Calling Service (eCall, bCall), End User, Communication, Hardware, and Region -
Global Forecast to 2027", is projected to grow from USD 39 million in
2019 to USD 912 million by 2027, at a CAGR of 48.3%. The increasing focus on
advanced safety and driver assistance features for motorcyclists would drive
the connected motorcycle market. The demand for telematics-based vehicle
management services is expected to rise with growing preference for
high-performance motorcycles.
Embedded hardware is expected to be the largest segment
of the connected motorcycle market
The embedded hardware segment is
expected to be the largest market during the forecast period. The embedded
connectivity module comprises a GPS/GLONASS system, a GSM (global system for
mobile communication) module, electronic control unit, and other necessary
sensors. It can operate without the help of external devices. The embedded
system connects to other vehicles and road infrastructures using cloud
technologies. Cellular (LTE or 5G) driven embedded hardware is expected to be
more reliable than tethered hardware. Hence, the commercialization of real-time
safety features will rely on future developments in embedded systems. For
instance, Motorcycle Approach Indication (MAI) is a key feature for riders.
This feature relies heavily on accurate onboard GPS unit and fast communication
systems. Embedded hardware is superior to tethered hardware. The connectivity
system cannot depend on smartphones or other inferior quality dongles for
real-time safety features. Hence, embedded hardware will be a preferred choice
of motorcycle manufacturers to offer reliable safety features in the future.
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Driver assistance is expected to lead the connected
motorcycle market
Driver assistance systems are a
key feature of motorcycle connectivity services. These systems warn and alert
the rider to avoid a possible accident or reduce travel time by adjusting the
speed. Driver assistance systems are designed to help the rider maneuver with
ease for a pleasant riding experience. These systems include features such as
traffic light violation warning, in-vehicle signage, lane change warning, green
light optimized speed advisory, and traffic jam warning. The need for
optimization of traffic flow in urban areas to reduce congestion and mitigate
fatal accidents is expected to boost the demand for driver assistance services
in motorcycles. Governments of major countries have partnered with car
manufacturers and road infrastructure developers to establish an intelligent
traffic management system to analyze real-time information. Governments are now
installing connected infrastructures to allow communication among road users to
optimize traffic flow in urban areas.
Asia Pacific is expected to be the largest market by 2027
By 2027, Asia Pacific is expected
to be the largest market for connected motorcycles because of its high
motorcycle sales. Motorcycle sales in the region are higher than combined
motorcycle sales in all other regions. In 2016, India surpassed China to become
the largest motorcycle market in the world. While embedded systems are complex
and costly to incorporate, tethered systems would be a preferred choice of OEMs
in this region. Apart from India and China, Southeast Asian countries such as
Philippines, Indonesia, and Thailand are expected to have a significant share
of the market. As budget motorcycles dominate the market in these countries,
affordable tethered system is expected to be included in the upcoming connected
motorcycles.
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Key Market Players:
The connected motorcycle market is dominated by global players such as
Panasonic Corporation (Japan), Robert Bosch GmbH (Germany), BMW Motorrad
(Germany), Starcom Systems (UK), Vodafone (UK), Autotalks (Israel), and
Continental AG (Germany). These companies develop new products, adopt expansion
strategies, and establish collaborations, partnerships, and mergers &
acquisitions to gain traction in the connected motorcycle market.
Critical Questions:
- Where
will the introduction of connected motorcycle take the industry in the
long term?
- How
will the connected motorcycle market cope with the challenge of setting up
an interoperable platform?
- What
is the impact of government safety regulations on the market?
- What
are the upcoming trends in the market? What impact would they make
post-2022?
- What
are the key strategies adopted by the top players to increase their
revenue?
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analyst for a discussion on the above findings, click Speak to Analyst
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