E-bike Market Outlook: Size, Share, Trends, and Forecast by 2028

 The global E-Bike market is estimated to grow from USD 49.1 billion in 2023 to USD 62.3 billion by 2028  at a CAGR of 4.9% from 2023 to 2028. The growth in the E-Bike industry is expected mainly due to driving factors for the market like increasing traffic congestion, growing interest in cycling as a fitness and recreational activity, and the inclination of consumers toward an eco-friendly solution for commuting.

The e-bike market is expected to witness growth post-COVID-19 compared to pre-COVID-19. Lockdowns and the resultant shutdown of stores reduced e-bike sales in the first quarter of 2020. However, with the lifting of lockdowns, e-bike sales gradually increased.

The e-bike industry, once experiencing meteoric growth, is navigating a period of slower expansion. Several factors contribute to the current market dynamics. Supply chain disruptions continue limiting component availability, impacting production, and increasing prices. Inflationary pressures further erode consumer spending power, leading some to postpone e-bike purchases. Additionally, saturation in mature markets like Europe and North America suggests the need for diversification and targeted marketing strategies. Seasonality also plays a role, with the colder months typically witnessing a natural decline in sales.

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E-bike Market Trends and Challenges in Europe: Supply Chain Disruptions and Market Saturation

Europe’s e-bike market is declining for 2023 due to supply chain disruptions pushing prices and limiting availability, rising inflation, dampening consumer spending, and market saturation in mature regions. Declines are already evident in companies like Accell Group, whose e-bike sales dropped 44% in North America. Experts like Bike Europe warn of a “natural slowdown” in the e-bike industry, urging companies to adapt through strategies like optimizing pricing, diversifying into new markets, and addressing supply chain challenges. While the current market presents challenges, long-term prospects remain favorable, driven by increasing environmental awareness, urbanization trends, and technological advancements.

Government bodies in various cities have launched initiatives to build bicycle highway lanes for e-bikes. They are also focusing on improving the biking infrastructure. Many governments plan to develop two-way bike lanes on one-way streets to ensure quick commuting of cycles. This would encourage people to use e-bikes for their daily commute. Some major players operating in the e-Bike market are Accell Group NV (Netherlands), and Pon. Bike (US), Merida Industry Co., Ltd. (Taiwan), Giant Manufacturing Co., Ltd. (Taiwan), and Yamaha Motor Corporation (Japan).

Rising Demand and Technological Advancements: The Mid-Motor Segment's Growth Trajectory in the E-bike Market

The mid-motor segment is projected to reach USD XX million by 2028 from USD XX million in 2023, at a CAGR of XX% during the forecast period. Electric bicycles are becoming increasingly popular for two-wheeled electric transportation for commuting and pleasure riding. Mid-drive motors, which house the motor closer to the bike's center and transfer the motor’s power to the rear wheel via the bicycle’s chain drive, have become much more common over the last 2-3 years. Major component suppliers in the e-bike market are developing high-quality and better-performing mid-drive motors for e-bikes. In 2022, Bafang (Suzhou, China) created one of the most potent mid-drive motors, named Bafang Ultra, which has a nominal power of 1,000 watts and can pull over 2,000 watts. Europe and North America have shifted toward mid-motors due to their benefits. These regions have a higher adoption rate of e-mountain bikes, which require more power to climb hills and are increasingly preferred for daily commuting. These factors are expected to increase the mid-motor demand during the forecast period.

Lithium-Ion Dominance: Driving Growth and Efficiency in the E-bike Battery Market

The lithium-ion segment is estimated to be the largest battery segment during the forecast period and is projected to reach USD XX million by 2028 from USD XX million in 2023. Lithium-ion batteries are eco-friendly, have a better lifecycle, and generate a higher power-to-weight ratio than other battery types. These batteries have also shown a sharp decline in price in recent years. Li-ion batteries have a high energy density, which means they can store a lot of energy in a small size and weight. This makes them ideal for e-bikes, where a lightweight and compact battery is desired. Li-ion batteries have a long lifespan, which means they can last several years without needing replacement. This is a significant advantage for e-bike users, who rely on their batteries for daily transportation.

Key Market Players:

Major players in the market include Accell Group NV (Netherlands), Giant Manufacturing Co., Ltd. (Taiwan), Yadea Group Holdings., Ltd. (China), Yamaha Motor Company (Japan), and Pedego (US).

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