Recreational Boat Market to Reach $25.9 Billion by 2028
The global recreational
boat market, by value, is estimated to be USD 18.9 billion in 2023 and is
projected to reach USD 25.9 billion by 2028, at a CAGR of 6.5% from 2023 to
2028. The recreational boat market is set to benefit from several key factors
that will drive its growth. The expanding tourism industry, along with rising
disposable income levels, will contribute to increased demand for recreational
boating experiences. Global tourism has improved significantly since the
COVID-19 pandemic. In 2022, international tourist arrivals reached 900 million,
double those in 2021 and 37% fewer than in 2019. This recovery was driven by
strong pent-up demand, improved confidence levels, and the lifting of
restrictions. People are becoming more confident about traveling again, as the
pandemic situation continues to improve. Many countries have lifted travel
restrictions, making it easier for people to travel.
Market Dynamics:
Driver: The growing tourism
industry will increase recreational boat demand
The recreational boat market
has experienced significant growth, particularly in relation to the booming
tourism industry. Over the past decade, the market has shown immense potential,
with specific segments such as pontoons, cruises, and water sports boats
witnessing substantial sales growth. Personal watercraft and used boat sales
have also increased, offering buyers and seasonal leasing businesses the
opportunity to provide enjoyable holidays. According to a report by the
European Ministry of Foreign Affairs, small sea and river cruises have become
increasingly appealing to small and medium-sized operators, while larger
cruises cater to bigger tour operators and experience seasonal demand for
functions and parties. Pontoons and water sports boats, on the other hand, have
seen growing demand driven by local tourism. Many popular tourist destinations
worldwide, blessed with nearby lakes, rivers, and beaches, have created a
market for pontoons and water sports activities.
Opportunity: Online market
for the industry can boost sales in untapped markets
The emergence of the online
market for boats has greatly evolved the way recreational boats are sold.
Previously, boat manufacturers primarily relied on dealerships and boat shows
to sell their products, limiting their reach to specific regions. However, the
growing popularity of online boat sales has opened up new markets for
manufacturers worldwide. By leveraging online platforms, manufacturers can now
sell their boats in previously untapped markets without the need for extensive
dealership networks. This expansion has not only broadened the market but has
also resulted in cost savings for manufacturers, as online sales eliminate the
need for traditional brick-and-mortar dealerships. As a result, recreational
boats have become more affordable for a wider audience. The increasing demand
for recreational boats through online sales channels is expected to continue
its rapid growth in the coming years, particularly in new and emerging markets
worldwide. E-commerce giants such as Amazon, Walmart, and Alibaba have entered
the boat market and offer boats from various top brands, including Intex, Bris,
Classic, Solstice, Sea Eagle, and FRP. Inflatables, pontoons, and water sports
boats are among the top-selling categories in the online boat market.
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By Electric segment is
expected to be the fastest segment in the forecast
The Electric powered boats
segment is estimated to lead the global recreational boat market by engine
type. An electric boats obtains power from an storage battery. There is an
increase in the electrification of boats globally, owing to reduced emissions.
Asia Oceania and Europe are increasingly investing in the electrification of
their transportation systems. For instance, some nations provide incentives to
businesses that finance the development of electric boats. For examples in
2022, India launched it first electric operated Ferries for its one of its’s
state waterways. Since they emit no emissions when in use, electric boats
are more environmentally friendly than diesel locomotives. Because of this,
they are appealing to organizations and governments that want to reduce their
carbon footprint. Similarly, South Korea and Japan have launched their own
Hydrogen based boats and ferries for public transport thereby reducing
emissions and improving public transports.
North America is expected to
be the largest and fastest market during the forecast
North America is estimated
to second larget market of the recreational boatin 2023 in terms of value.
Germany, The region is a major hub for several renowned OEMs, including
Brunswick Corporation,Malibu Boats, MasterCraft, Polaris Inc., Bombardier
Recreational Products. The North American boat industry is the
largest in the world. Most American boats are equipped with high-end
technologies, which include advanced navigation, digital consoles, high
performance and efficiencent porpulsion, and other features providing comfort.
This offers recreational boat OEMs opportunities to increase their presence in
North America.
Key Players
The recreational boat market
is dominated by global players such as Brunswick Corporation (India), Yamaha
Motor Corporation (Japan), Groupe Beneteau (France), Malibu Boats (US)
and Ferretti Group (Italy). These companies offer extensive products and
solutions for the recreational boat industry; have strong distribution networks
at the global level, and invest heavily in R&D to develop new products.
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